The permanent hair dye My Color Elixir by APIVITA is specially designed based on naturalness, professional result and with absolute respect for the scalp.

It does not contain ammonia, an alkaline agent that can have a strong, unpleasant odor.

Enriched with the innovative COLOR MAGNET that stabilizes and seals the color in the hair.
Gives full coverage of white hair and impressively bright long-lasting color.
It has a pleasant aroma and composition that respects the scalp with a creamy texture that does not run, for easy application.

The package includes

Cream paint in a tube, 50ml
Color activating emulsion in vial with applicator, 75ml
Hair cream for after dyeing in 2 sachets, 15ml
A pair of disposable gloves glued to the back of the booklet
A leaflet with instructions for use

Packaging Materials

Tube 50ml: ALU, 100% recyclable.
Lid: PP, 100% recyclable.
Foil 15ml: multi-layer film, non-recyclable.
75ml bottle: PE, 100% recyclable.
Instruction sheet with gloves: paper and plastic, 100% recyclable.
Outer packaging: FSC certified paper, 100% recyclable.
Recycle.